Image source : timesofindia.com
Times Of India one of the known news network mobile app activation by Cefforts.
Objective:
To devise an innovative launch concept for TOI App in Gurgaon/NCR.
Cefforts India Delivered:
- CEFFORTS INDIA came up with the concept ‘Walk and talk via look walker/ iwalker.
Total 50 volunteers with look walkers were deported at various locations in NCR.
Simultaneously all are activated exactly at 9 Am so that all office goers can see the mobile hoarding and at same time , our volunteers are informing and updating on step walkers about TOI application and its features.
The launch was done in 4 metro cities of India – Delhi, Mumbai, Chennai and Kolkata with similar pattern.
Result: Client was very happy with the launch and appreciated that CEFFORTS INDIA managed same standard of event in all the cities.
Are you looking for innovative marketing serivces such as Lookwalker in India , Contact Cefforts India & Get a Quote