Image source : timesofindia.com
Times Of India one of the known news network mobile app activation by Cefforts.
To devise an innovative launch concept for TOI App in Gurgaon/NCR.
Cefforts India Delivered:
- CEFFORTS INDIA came up with the concept ‘Walk and talk via look walker/ iwalker.
Total 50 volunteers with look walkers were deported at various locations in NCR.
Simultaneously all are activated exactly at 9 Am so that all office goers can see the mobile hoarding and at same time , our volunteers are informing and updating on step walkers about TOI application and its features.
The launch was done in 4 metro cities of India – Delhi, Mumbai, Chennai and Kolkata with similar pattern.
Result: Client was very happy with the launch and appreciated that CEFFORTS INDIA managed same standard of event in all the cities.