BlackBerry Mobile Launch in 4 Cities by Cefforts
Objective:
To create an carnival event which generated enough hype and an activity that motivated the authorized dealers / sales forces in taking the new product “BlackBerry Z3” into the market.
CEFFORTS INDIA Deliverables:
Keeping the carnival theme in mind, CEFFORTS INDIA came up with the ideas like
- Long man and not just long man but hanging 8 feet banner .
- Juggler juggling blackberry Z3 boxes.
- Magician
- Jokers
- Guitarist
- Quiz contest
- Live Painting
- Baloon decoration
- lookwalkers/ iwalkers.
Result: The event took place across 4 cities of India – Delhi, Chandigarh, Jammu and Punjab with similar carnival theme and was rated by the client as highly impactful.